Motorola announced plans to inject $60 million into its Singapore supply chain operations over the next two years, aiming to improve profitability in the $10 billion segment. CEO Ed Zander said a new control center should be operational by 2008, with up to 200 local employees slated for recruitment next year in preparation. The new facility will oversee global procurement, outsourcing and logistics companywide.~
"The way you compete over the next decade is through your supply chain. This will help us to respond to changes in markets worldwide, more quickly, more efficiently, and more seamlessly," Zander said, citing IT systems, manufacturing technologies and R&D as earmarked for funds.~
Meanwhile, Motorola said it plans to establish a manufacturing base in the Indian market.
"We are on track for a manufacturing presence in India. An announcement is imminent," integrated supply chain head Stu Reed told reporters, adding that local operations would include both handsets and network infrastructure.~
The company recently stepped up its subcontinent marketing efforts, this week unveiled Indian actor Abhishek Bachchan as its first regional brand ambassador for handsets. "India is a significant and exciting market for Motorola where our relentless attention to our customers and razor sharp focus is enabling us to bring customers and consumers not only high quality products but also innovative and unique services and brand collaborations," explained Motorola mobile devices high growth markets vice president Allen Burnes."~
Abhishek is a stylish and sophisticated actor who appeals to all segments of the Indian society."~
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