HP today announced that NTT DOCOMO, a world leader in 3G and multimedia services and the largest mobile operator in Japan, has deployed a standards-based media server from HP to reduce costs and shorten time to market for new services.
NTT DOCOMO is currently migrating its 54 million customers to the HP OpenCall Media Platform, which is designed to enhance the quality of voice-activated services. The server supports NTT DOCOMO offerings such as voice mail services, customized ringback tone services and interactive voice response services. The HP OpenCall Media Platform is designed to support many of NTT DOCOMO's multimedia services.
Integrated within a core network node of NTT DOCOMO, the HP solution consolidates a variety of services onto a single platform to increase efficiency. With its 20,000 audio ports, the HP OpenCall Media Platform handles existing demand - and can be scaled up in a cost-effective way to meet future needs.
As a software-based Internet Protocol (IP) media server, the HP OpenCall Media Platform can take advantage of industry-standard technologies such as VoiceXML and Session Initiation Protocol.
As a result, NTT DOCOMO is able to significantly reduce the complexity of developing new applications - and reduce the time needed to bring new services to market.
"The HP OpenCall Media Platform is an open, proven media server that helps us reduce internal costs - and provide our customers with more responsive service," said Yukichi Saito, director, Service Support Node Development Group, Research and Development Center, NTT DOCOMO. "During deployment, HP worked very closely with the NTT DOCOMO team to meet our aggressive timeline for launch."
"NTT DOCOMO is showing that commercial technologies, optimized by HP for telecom, can reduce costs and accelerate delivery of new services - without sacrificing carrier-grade performance and reliability," said Steve Dietch, vice president, Marketing, Communications and Media Solutions, HP.
HP OpenCall Media Platform is deployed by more than 150 operators in 52 countries.
HP builds comprehensive solution
HP worked with NTT DOCOMO to build a complete solution around the media server, including management software, storage products, hardware and integration services.
The HP OpenCall software runs on the HP BladeSystem Carrier-Grade Platform with the Linux operating system. Storage is based on industry-standard HP StorageWorks EFS CGW and XP10000 Enterprise Virtual Arrays. Management functions are handled by HP Operations Software. HP provided consulting and integration services to integrate the solution into NTT DOCOMO's network.
More information on the HP OpenCall Media Platform (HP OCMP) is available at www.hp.com/go/opencall/ocmp.
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