Standing alongside film, television, and the PC; the fourth screen of mobile has truly arrived. Consumers are eager for devices which are not only personal, interactive and always on; but mobile as well. With an expected five billion consumers by the end of 2011, how will content arrive at their fingertips and will the small screen be a limiting factor?
A free session, ‘Media on the move’, attempts to answer these questions. It brings attendees a global mobile market update, illustrating the strengths of mobile devices with examples from some of the best in show at IBC. ‘Media on the move’ is one of three What Caught My Eye sessions – the ever-popular free added-value sessions that help visitors make the most of their IBC experience.
With as many as 1,000 exhibiting companies on the show floor, spread over 38,000 square meters, it can be a challenge to identify the exhibits that everyone’s talking about – harder still if you are new to IBC or a technology area, or perhaps if your time at the exhibition is limited.
That’s where What Caught My Eye comes in: industry experts in key areas track down the hottest new products and developments in their fields, then report back in a short but enlightening free session. The reporters are chosen for their lively style as well as their in-depth knowledge, so expect fun along with detailed information and a complete lack of baffling technical jargon.
For instance, your jargon-busters through the maelstrom of mobile technology that is ‘Media on the move’ are Dr Mike Short, Vice President R & D, Telefonica Europe/O2, and Ken Blakeslee, Chairman of WebMobility Ventures.
They will be searching the exhibition floor for content destined for personal mobile capture and delivery, viewing and seeking innovation that heighten the user's experience in creating, acquiring, publishing, sharing and enjoying rich content.
This will include filmed examples of innovative ‘must see’ exhibits, creative new approaches to unlocking the archives and delivering content of all types to the mobile screen. They will also be looking for evidence of successful advertising campaigns and business models that work for personal video delivery.
“The fourth screen of mobile video is already with us,” says Dr Short. “One day it may even overtake the first, second and third screens, but will it ever replace them all? Come and find out at Media on the move.”
Co-presenter at ‘Media on the move’, Ken Blakeslee, added: “As has happened already with music, the mobile device has become a personal storage, streaming, sharing and viewing hub for video. In this session, we’ll also be highlighting any innovations that enhance this video viewing user experience.”
To discover who is on track to succeed and create business and consumer value in the mobile arena, join us for a compelling session at ‘Media on the move’, from 09.30 on Monday, 14 September 2009, Room 0.
All information correct as of June 25 2009.
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