2010 was not a good year for Sony Ericsson. Having formed the company with so much promise, and with early market success, the momentum appeared to fizzle out – along with any excitement over its handset range.
So it’s refreshing to hear the company admit (sort of) that mistakes were made.
In an exclusive interview with the Pocket Lint website, Steve Walker, acting global head of marketing for Sony Ericsson explained that: “Last year we didn’t anticipate the strength of feeling that consumers would have towards the Android release.”
“It’s important to remember that 2010 was the first year for mass market Android handsets… When we started to design our 2010 handsets in 2008, nobody really knew the dynamics of the Android smartphone market or even what the smartphone market was going to be. None of us could predict two years previously, to what extent users would switch into smartphones. None of us could really predict what would be more important and less important for consumers”.
As for how the company has applied the harsh lessons learned to its new generation of handsets, such as the Xperia Arc, head over to the Pocket Lint website.
Via Pocket Lint
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