Nokia announced today that its Ovi Store has reached five million downloads per day driven primarily by Symbian devices - the Nokia N8, C6-01, C7 and E7 - which account for nearly 15 per cent of the daily downloads. The Finnish manufacturer also announced two new handsets running on the latest Symbian software, the E6 and the X7.
In the past year, the Ovi Store has had an eight-fold increase and now includes 40,000 apps, roughly 1,000 apps added each week. Nokia claims the increased appetite for apps comes from the 200 million-strong Symbian users who have enabled 158 developers from 41 countries to each have their app downloaded over a million times.
"As consumers continue to download Ovi Store content with increasing frequency, developers have an immediate opportunity to reach consumers worldwide and capitalise on the approximately 150 million Symbian devices we plan to ship in the coming years," said Tero Ojanpera, Nokia's Executive Vice President of Services and Developer Experience.
According to Josh Martin, senior analyst, Strategy Analytics, the increased velocity is fueled by Series 40 and new Symbian devices.
By allowing older Series 40 models to enjoy the Ovi experience, Nokia has seen a 35 per cent growth in downloads in just the past two months, making up a quarter of total downloads.
"At this new rate, that's nearly 2 billion annualised downloads and with the company's new direction, app developers can surely capitalise on this growth today and in the future with the estimated approximately 150 million Symbian devices that Nokia expects to deliver."
Also today, Nokia announced two new handsets, the Nokia E6 and Nokia X7, both running on the latest update of Symbian software.
The business oriented Nokia E6 has a full QWERTY keypad and a high-resolution touch glass display and stainless steel body, whilst the Nokia X7 is a gaming-focused smartphone with a 4-inch display and 8-megapixel HD camera.
Both smartphones will contain the complete update of the Symbian software, which includes new icons and text input, a faster Internet browser and revamped Ovi Maps.
In addition, Nokia also announced the nick-named Symbian Anna will finally be available as standard on newly shipping or previously purchased models of Nokia N8, E7, C7 and C6-01 handsets in the next couple months.
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