Alcatel-Lucent is following through on its ‘high leverage network’ approach with a joint venture designed to help managed IPTV providers transition to support a multi-screen strategy for video delivery. By Ian Scales.
The managed IPTV networks want to be able to match the upcoming OTT providers of video in terms of multi-screen delivery without throwing the managed service baby (their key USP) out with the multi-screen bathwater.
The key, says the company, is to build more intelligence into the IP network so that the sort of security and authentication (for both provider and viewer) that is provided by the set-top box can be extended out to the growing plethora of end-devices that we can all see coming up fast in the rear-vision mirror. Things like PCs, smartphones and tablets must be brought into the managed device fold.
“The clear trend is the demand from users [to have their content appear] on any screen at any time,” says Tom Fuerst, Alcatel-Lucent’s Senior Director of Multimedia Solutions Marketing.
To meet that clear market demand, providers need a powerful transition solution and that’s what Alcatel-Lucent was aiming to provide by teaming up with thePlatform.
Together they will offer a multiscreen video platform for the delivery of live scheduled TV, Video-on-Demand (VOD) and ‘TV everywhere’ services to a variety of screens, allowing pay-TV subscribers to access their video content in the home or on the go, on whichever device is most convenient to them at the time.
The solution offers advanced video management capabilities together with video distribution through a content delivery network (CDN) deployed by the service provider - thus enhancing the role of the network.
The multiscreen video platform is made up of three main components - Cloud, Content Delivery Network and Clients – each of which can be deployed individually, in combination, or as part of a comprehensive solution.
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