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Now, where's that hotspot?

Could have been the Apple WiPhone

Posted By TelecomTV One , 16 November 2011 | 3 Comments | (0)
Tags: Apple iPhone carriers Smartphones Google Android ipad ipod

Steve Jobs' enthusiasm for WiFi was well-known, but now we also know that he seriously entertained a plan to make the iPhone WiFi-only and rely on premises WiFi and hotspots to give the iPhone its connectivity. By Ian Scales.

That's according to a story that has appeared in Wired's GadgetLab and other outlets, reporting the words of Silicon Valley venture capitalist John Stanton - a Jobs crony - from a Law Seminar International Event in Seattle.

 

“He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum, that was part of his vision,” claims Stanton.

Apparently Jobs was eventually talked out of the WiFi approach and - as we all know - held his nose and went with AT&T, although he was never comfortable with his carrier relationships and periodically looked at the possibility of dropping his partners and competing with them through MVNOs (a route which seemed just as Jobs-like as WiFi and more likely to have been successful).

 

In the event, the iPod touch WAS the WiPhone although without a built-in VoIP capability.


One thing is certain. Mobile and computing history would have been very different had he followed through on the WiFi scheme, although it's hard to imagine the WiFi-only option making the iPhone any more popular and profitable for Apple than it has been via the carriers.

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Probably (just interesting speculation) Google would have seized the opportunity and done its Android OS with even more alacrity - then Apple would have followed suit (elaborate your own counterfactuals in the comments box below).

That Jobs was just a tad, er, anti-carrier was fairly well-known too, and over the years various conversational fragments have leaked out - all involving Jobs railing colourfully about telcos' collective shortcomings. This is hardly surprising since Jobs seems to have railed colourfully about any individual, company or category of organisation which looked likely to thwart his ambitions (think Adobe).

 

Incumbent carriers probably got special treatment since they represented - in IT terms - 'the man' (hat tip to Jack Black) especially in Apple's formative years in the late 1970s and early 1980s when it was difficult to get even a modem approved for connection to the network without about a year's approval process.

More recently, of course, the iPad has been heavily WiFi-centric and the first WiFi-only Android phones have arrived.  Maybe Jobs would have got there in the end.

Photo by Acaben,  via Wikimedia Commons

 Follow the writer on Twitter @ ian_TTV

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3 comments (Add Yours) - click here to sign in

(1) 16 November 2011 16:24:48 by Craig Norman

Maybe by removing the SIM card? http://www.patentlyapple.com/patently-apple/2011/11/apple-introduces-us-to-the-virtual-sim-card.html


(2) 16 November 2011 17:12:27 by Ian Scales

Yes, the embedded, virtual SIM thing can easily be interpreted as another example of Jobsie's anti-carrier bent. What would Steve do? He'd try to dislodge them


(3) 16 November 2011 17:48:32 by Francis McInerney

Actually Jobs got there in 1998. Today Apple is 100% Wi-Fi and has kept its Wi-Fi platform development running about two years ahead of product launch for nearly 14 years. Every launch drops neatly into the Apple Wi-Fi backplane.

Also, Apple already offers a Wi-Fi only iPhone. China Mobile owes 100% of its 10 million subscriber lead over China Unicom to Wi-Fi only iPhones.

What Jobs understood is that everything on the future of the Moore Curve will be Wi-Fi exclusive until something even cheaper and more flexible is available.

The weakness of cellular is that is average cost-based and Jobs foresaw that this kind of pricing would never be supported by M2M, for example. He also understood that a core-based architecture like LTE could never inflate as fast as the cloud and would choke before it was fully implemented--as has happened with the panicky flight of cellcos to costly Wi-Fi offloading strategies.

So he placed his bets with Wi-Fi, leaving the cellcos to struggle--and take all the risks--with their now obsolete cellnets.