Nearly half of U.S. smartphone users identify mobile privacy and security as top concerns. By Jason Ankeny.
That’s according to a survey conducted by Harris Interactive on behalf of privacy management firm TRUSTe. Smartphone users also remain wary about behavioral advertising - 62 per cent are aware that advertisers track them but only 1 per cent likes it.
Only 10 per cent said they would consent to sharing location information, clickstream, home address or list of contacts with mobile apps.
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