Sprint’s Boost Mobile to start smartphone throttling in January

The big question here is why Sprint would want to increase bypass traffic rather than bring it on net and get paid for it.

The only answer that makes sense is that since Sprint doesn't see bypass, its bean counters don't calculate the losses.

Another oddity is that Sprint wants to slow network performance. But app delivery is a price/performance pure play, which is why so many app users have moved to bypass for their app services.

Trying to go back up the information cost curve is like trying to push the market back into minicomputers when was moving to PCs. Which is why DEC is no longer with us.

Strange that no one at Sprint has thought of this. I can recall like yesterday warning our telecom market research customer in August 1980 -- 32 years ago -- that user price/performance calculations would rule their business models for at least the next century. Twenty years ago Jim Crowe called my calculations "market physics".

A third of the way through the century and Sprint still can't use a spreadsheet. Amazing.