70 per cent of US broadband users watch professionally produced Internet video, according to a new Cisco report. By Jim Barthold.
In 2012, watching online video became more than just a hobby for cutting-edge Internet enthusiasts, found a survey performed by the Cisco Internet Business Solutions Group studying the “trends and behaviours” of 1,152 video consumers in the US.
“70 per cent of US broadband users are watching professionally produced Internet video every week with an average viewing time of more than 100 minutes per week,” said Cisco’s Chris Osika.
That's the mainstream audience – the more cutting edge group of 18- to 24-year-olds came in at 94 per cent. “Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray discs,” Osika continued. Average Internet viewing of professionally produced content, both streamed and downloaded, consumed 13.8 per cent of viewing time, the study revealed.
FierceOnlineVideo: Online video going mainstream, says Cisco study; TelecomTV content partner.
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