What's going to happen in M2M over the next few years? Macario Namie, VP Marketing, Jasper Wireless gives us his view.
Connected car is the one to watch
When thinking about the verticals that will take off in the next year, the connected car has massive potential volume as the top 16 car manufactures alone ship 63 million cars per year. 2013 will see the first connected cars hit the market. Although the first connected cars will start to ship in 2013, there is still much more work to be done across all the OEMs. We expect to see nearly every automobile manufacturer’s connected car strategies to be finalised in 2013, although it will be a few years until deployment strategies are fully realised.
Operator alliances will continue and will grow increasingly sophisticated
Standardised global service with local support is the Holy Grail in M2M. The M2M arena is highly competitive, meaning it is essential for mobile operators to empower multinational business customers to scale their connected device network with ease. To achieve this, mobile operator alliances are a vital activity, and we will see more of these in 2013 – they will also be more sophisticated as operators get to grips with the dynamics of the industry and how best to make headway.
The first deployments of a single global SIM will be occur in 2013
Single SIM solutions will give M2M and connected device service providers access to a global platform for service management, device monitoring & configuration, application development, product support and so on.
In 2013, we’ll see the first production deployments of Single SIM in action. AT&T has already announced its single SIM initiative (see - Embed once, manage wherever
M2M to start to take off in non-China parts of Asia
In Asia, as globally, the market for emerging wireless consumer devices is poised for a period of substantial growth. Whereas traditionally M2M has been largely driven out of North America and Europe, the last 12 months have seen emphatic growth across Asia as its mobile operators increasingly look to M2M as a significant revenue opportunity. We’ll see more M2M activity coming out of hitherto quiet SE Asia regions – more operators will announce M2M initiatives, and those who have already launched connected devices offerings – like CSL, NTT DOCOMO and Singtel – will announce further projects and customers.
LTE will be a key accelerator of M2M developments in certain verticals
With its promise of faster, more capacious mobile networks, LTE will start to play a more important role in M2M. LTE will enable and catalyse advances in the connected car experience, both infotainment and telematics, and in the connected consumer electronics space. Expect to see LTE- driven use cases in the security vertical, like video streaming from surveillance cameras over 4G mobile broadband.
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