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How Application Trends Drive Internet Traffic Peaks

Posted By David Deans, 22 October 2009 | 0 Comments | (2)
Tags: Cisco Broadband IP Research Peak Traffic visual networking Video social media collaboration

Cisco Visual Networking Index Study finds today's average global broadband connection generates 11.4 Gigabytes of Internet traffic per month.

Cisco announced new findings from the Cisco Visual Networking Index (VNI) usage research effort that confirms service provider networks are carrying a significant amount of visual networking traffic, with more than one-third of the average global broadband connection supporting video, social networking and collaboration applications each month.


This new Cisco VNI Usage study provides quantitative insights into current activity on service provider networks during the third quarter of calendar year 2009.


The research effort is a cooperative program between Cisco and a group of more than 20 service providers worldwide who share their anonymous, aggregated network usage data to help them analyze network usage trends, anticipate infrastructure changes, and develop future architectural guidelines.


Participating service providers are serving millions of residential subscribers from around the world and represent the mobile, wireline, and cable segments throughout North America, Latin America, Europe, Asia Pacific and various emerging markets.


This new study, focused on actual network traffic, complements the Cisco VNI Forecast and Methodology, 2008-2013, which offers projections for future network growth. Updates to the usage data are planned for the future as a means to measure changes in overall traffic patterns.


Prep the Net: Prepare for the Inevitable IP Traffic Growth

Cisco unveiled Prep the Net at SUPERCOMM 2009. This fun, interactive experience is designed to encourage everyone to interact with the Cisco ASR 9000 -- the industry's most powerful edge router.  Participants are encouraged to create, fold, customize and share their own personalized Cisco ASR 9000 interactions.


Internet Trends: Global Broadband Peak Usage Patterns

In an average day over the reported quarter, Internet "prime time" spans from approximately 9 p.m to 1 a.m. around the world. This contrasts with broadcast TV prime time, which is generally from 7 p.m. to 11 p.m. across most global markets.


  • 25 percent (or 93.3 megabytes per day per connection) of global Internet traffic is generated during the Internet "prime time" period.
  • A peak Internet hour has 20 percent more traffic than a nonpeak Internet hour. The peak Internet hour averages 18 megabytes of traffic per connection (per hour), while nonpeak Internet hours average 15 megabytes of traffic per connection (per hour).
  • The peak Internet visual networking hour has almost 25 percent more traffic than average hourly Internet traffic.

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