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Laina Greene's Profile

CEO
GetIT, Inc
United States

Joined: Over 6 months
Last online: 4 months ago

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About Laina Greene

Seasoned entrepreneur, connector and telecom/Green ICT expertise. Been in the telecommunications industry since 1986, having worked with ITU, INTELSAT, SingTel and for clients such as Cisco Systems, Juniper Networks, Verisign, Telecom italia, UNDP/APDIP, IDRC, ITU, ADB just to name a few. Most recently, co-producer of Green Planet documentary at http:// www.telecomtv.com/greenplanet. Check out www.linkedin.com/in/laina for more info on me.

Laina Greene's Posts

Comments

" I agree with his analysis of this as the 3rd screen for content consumption. In some ways, the ability to have pages, keynote etc also enables replacing carrying the laptop around but not having USB connections is a downside when you want to display this content (unless of course you get a wireless projector and wireless printer of course). Cumbersome also to add content e,g from a thumb/flash drive. What I do find key with this is not as a 3rd screen for smart phone and laptop users but really for the non tech savvy users e.g the elderly. Its easy to use interface is a big plus, and ability to expand the screen a plus for those who find it hard to read on a screen. I presented one to a 70 year old friend who loves it so much she has become an avid email and Facebook user (which though she had those accounts before did not use it as much as it was cumbersome to access via desktops or laptops). I think if they did strategic targeting to the elderly and younger base of consumers, it will be a an even bigger hit. Having said that, it is a hit with my tech husband who is an avid reader. " In Press/Play: iPad OR iFad? Over 6 months by Laina Greene
" Great comments from WWF. I think part of the problem is that the ICT lobbying groups tried to minimise their own footprint and focus on ICT as a tool (heard some use the term Climate Positive ie the 2-3% fotprint cancels out the 15% benefit---but we all know the footprint is rapidly growing so such an approach is not attractive and thus people are skeptical of the ICT sector). Glad to see in your other report from Malcolm that he shows clearly that the ICT sector has been cleaning up its act and then can be a tool. So personally, I feel it should not just be recognition of ICT as a tool, but that they acknowledge and reward the players who have greened the sector--i.e any efforts to use ICT as a tool should say Green ICT as a tool to avoid those who have not done enough to jump on the bandwagon. Another area I would have liked to see is within the telecom regulators to show their commitment to Green ICT through procurement policies of their own or even stipulating use of Universal Service Funds for ONLY Green ICT. The lack of commitment to Green ICT from telecom regulators, vendors and telcos was partly to be blamed in my opinion, apart of course from the part the negotiations are not ready to listen to solutions yet. When they are, the ICT policy makers and industry players have to show they "walk the talk" seriously and we should only reward those that do! " In Countdown to Copenhagen: Where is the Vision? Over 6 months by Laina Greene
" I think part of the problem is now people are focused on the problem and not the solution--they are not ready for that conversation. I think post-Copenhagen, once the targets are agreed upon/or not, then there will be a greater listening for solutions---now it is all blame and take a number game. " In Draft or daft? No ICT mentions at Climate Change Conf Over 6 months by Laina Greene
" Climate Change is a global problem and sustainable ICT from all parts of the world gives inspiration that there can be global solutions. Hence the need for global faces in the video. " In Green Planet: Film Preview Over 6 months by Laina Greene
" Interesting that this video removed the voices of the South totally that we filmed throughout the project. I know this was totally unintentional but for someone from the South I cannot help but notice! Thank goodness you ended at the end with Dr Toure at least! Stories of VNL and Grameen Shakti (of Green ICT Innovation) were the truly most inspiring parts of the Episodes, which should have been included. I would so love to see this fixed for another version of the Preview if possible. " In Green Planet: Film Preview Over 6 months by Laina Greene
" Recommended reading: More focused examples of ICT as a tool for GHG reduction can be found in the SMART 2020 Gesi report e.g. smart buildings, smart logistics, smart grids, etc. The other interesting angle to add to this is ICT as a tool for climate change monitoring. " In Green Planet Episode 9: ICT As a Tool Over 6 months by Laina Greene
" Green Best Practices could dwelve a little more on the many components referred to by Chris from Forrester Research. It is a more comprehensive look at ICT companies not just from the greening of ICT technologies and usage (energy efficiency, taking toxicity out, etc) and helps distinguish this episode from those already covered by the other episodes. This could include more of the CSR component and about "walking the talk". Chris referred to some aspects of this, when he spoke about telecommuting, encouraging employees to take public transportation, etc. Juniper for instance also has a comprehensive Green Best practices (they have received many Green awards for this), which include working with the local electrical company to cut down on aircon consumption on hot days to do their part to help electrical shortage in the region, cutting down on use of paper, using ICT as a tool for teleconferencing, giving free public transportation passes to employees, having electric vehicle charging stations, greening of data centres, greening their supply chain, etc etc. Google, Telefonica, Telstra, BT, Samsung and other such forward looking companies also use solar and wind to power their main campuses on top of these other green CSR practices. Meanwhile, there are some sustainability indexes that exists (Global Sustainability Index, Dow Jones Sustainability Index,NASDAQ sustainability index, etc), and many companies are already reporting these in their annual reports. The next step is to find common KPIs or score cards to be able to compare Best Green Practices and CSR overall. Yes, CSR makes good business sense. BT alone found that CSR practices saved them 2.2 billion pounds.Green Best Practices can be a good way to access a company as a whole, make sure they walk the talk and help avoid greenwashing. " In Green Planet Episode 8: Green Best Practice Over 6 months by Laina Greene
" Great job Natalie pulling this piece together---Nice to see many of the segments we filmed together used. I just wanted to point out two things to add to this segment. 1) actually a lot of the refurbishment done at Steve Wyatt's centre goes to schools, churches, and other local not profits that benefit from refurbished computers. It is amazing what that centre does and with volunteer help too. Developing countries do not like to be at the receiving end of hand-me-downs, especially something that potentially will be e-waste soon and this segment makes it sound that all refurbishment goes to developing countries only. I just thought it was important to add this as it was useful to see how much demand in developed nations too there is for refurbished products. Besides makes more environmental sense NOT to waste more fuel exporting them externally anyway. What was also interesting from what Steve Wyatt and Jim Lynch had to say was that in electronics more energy goes into production than in consumption. Recycle takes a lot of energy too, so it may be better to think of refurbishment and also to design from cradle to grave or even better cradle to cradle (design for the environment). 2) other component--great to add how more manufacturers are taking toxic materials out of newer generation product so products are less damaging in the future. Also some are even using materials such as bamboos in desktop computer covers, or recycled plastic bottles. You have this covered in an earlier episode and just thought would be nice to underscore this to see if we are making progress. Having said that- hope people get the message of the need to recycle or properly dispose of their mobile phones, computers, printers, cartridges, and all other e-waste. Time everyone does their part for the environment. A 2% recycle rate is very appalling indeed!! (PS Sarah- check with your handset manufacturer if they have takeback programs. See this interesting article about GreenPeace on recycling in the Uk at http://news.softpedia.com/news/Greenpeace-Exposes-E-Waste-Recycling-Scandal-105055.shtml) " In Green Planet Episode 6: E-Waste: Reduce, Re-Use, Recycle Over 6 months by Laina Greene
" Truly excited to be working with TELECOMTV on the Green Planet project. Check out the teaser that was published today. This very timely project is sponsored by Juniper Networks and Ericsson. " In Great new format Over 6 months by Laina Greene

" I agree with his analysis of this as the 3rd screen for content consumption. In some ways, the ability to have pages, keynote etc also enables replacing carrying the laptop around but not having USB connections is a downside when you want to display this content (unless of course you get a wireless projector and wireless printer of course). Cumbersome also to add content e,g from a thumb/flash drive. What I do find key with this is not as a 3rd screen for smart phone and laptop users but really for the non tech savvy users e.g the elderly. Its easy to use interface is a big plus, and ability to expand the screen a plus for those who find it hard to read on a screen. I presented one to a 70 year old friend who loves it so much she has become an avid email and Facebook user (which though she had those accounts before did not use it as much as it was cumbersome to access via desktops or laptops). I think if they did strategic targeting to the elderly and younger base of consumers, it will be a an even bigger hit. Having said that, it is a hit with my tech husband who is an avid reader. "

In Press/Play: iPad OR iFad? Over 6 months by Laina Greene

" Great comments from WWF. I think part of the problem is that the ICT lobbying groups tried to minimise their own footprint and focus on ICT as a tool (heard some use the term Climate Positive ie the 2-3% fotprint cancels out the 15% benefit---but we all know the footprint is rapidly growing so such an approach is not attractive and thus people are skeptical of the ICT sector). Glad to see in your other report from Malcolm that he shows clearly that the ICT sector has been cleaning up its act and then can be a tool. So personally, I feel it should not just be recognition of ICT as a tool, but that they acknowledge and reward the players who have greened the sector--i.e any efforts to use ICT as a tool should say Green ICT as a tool to avoid those who have not done enough to jump on the bandwagon. Another area I would have liked to see is within the telecom regulators to show their commitment to Green ICT through procurement policies of their own or even stipulating use of Universal Service Funds for ONLY Green ICT. The lack of commitment to Green ICT from telecom regulators, vendors and telcos was partly to be blamed in my opinion, apart of course from the part the negotiations are not ready to listen to solutions yet. When they are, the ICT policy makers and industry players have to show they "walk the talk" seriously and we should only reward those that do! "

In Countdown to Copenhagen: Where is the Vision? Over 6 months by Laina Greene

" I think part of the problem is now people are focused on the problem and not the solution--they are not ready for that conversation. I think post-Copenhagen, once the targets are agreed upon/or not, then there will be a greater listening for solutions---now it is all blame and take a number game. "

In Draft or daft? No ICT mentions at Climate Change Conf Over 6 months by Laina Greene

" Climate Change is a global problem and sustainable ICT from all parts of the world gives inspiration that there can be global solutions. Hence the need for global faces in the video. "

In Green Planet: Film Preview Over 6 months by Laina Greene

" Interesting that this video removed the voices of the South totally that we filmed throughout the project. I know this was totally unintentional but for someone from the South I cannot help but notice! Thank goodness you ended at the end with Dr Toure at least! Stories of VNL and Grameen Shakti (of Green ICT Innovation) were the truly most inspiring parts of the Episodes, which should have been included. I would so love to see this fixed for another version of the Preview if possible. "

In Green Planet: Film Preview Over 6 months by Laina Greene

In Green Planet Episode 9: ICT As a Tool Over 6 months by Laina Greene

" Green Best Practices could dwelve a little more on the many components referred to by Chris from Forrester Research. It is a more comprehensive look at ICT companies not just from the greening of ICT technologies and usage (energy efficiency, taking toxicity out, etc) and helps distinguish this episode from those already covered by the other episodes. This could include more of the CSR component and about "walking the talk". Chris referred to some aspects of this, when he spoke about telecommuting, encouraging employees to take public transportation, etc. Juniper for instance also has a comprehensive Green Best practices (they have received many Green awards for this), which include working with the local electrical company to cut down on aircon consumption on hot days to do their part to help electrical shortage in the region, cutting down on use of paper, using ICT as a tool for teleconferencing, giving free public transportation passes to employees, having electric vehicle charging stations, greening of data centres, greening their supply chain, etc etc. Google, Telefonica, Telstra, BT, Samsung and other such forward looking companies also use solar and wind to power their main campuses on top of these other green CSR practices. Meanwhile, there are some sustainability indexes that exists (Global Sustainability Index, Dow Jones Sustainability Index,NASDAQ sustainability index, etc), and many companies are already reporting these in their annual reports. The next step is to find common KPIs or score cards to be able to compare Best Green Practices and CSR overall. Yes, CSR makes good business sense. BT alone found that CSR practices saved them 2.2 billion pounds.Green Best Practices can be a good way to access a company as a whole, make sure they walk the talk and help avoid greenwashing. "

In Green Planet Episode 8: Green Best Practice Over 6 months by Laina Greene

" Great job Natalie pulling this piece together---Nice to see many of the segments we filmed together used. I just wanted to point out two things to add to this segment. 1) actually a lot of the refurbishment done at Steve Wyatt's centre goes to schools, churches, and other local not profits that benefit from refurbished computers. It is amazing what that centre does and with volunteer help too. Developing countries do not like to be at the receiving end of hand-me-downs, especially something that potentially will be e-waste soon and this segment makes it sound that all refurbishment goes to developing countries only. I just thought it was important to add this as it was useful to see how much demand in developed nations too there is for refurbished products. Besides makes more environmental sense NOT to waste more fuel exporting them externally anyway. What was also interesting from what Steve Wyatt and Jim Lynch had to say was that in electronics more energy goes into production than in consumption. Recycle takes a lot of energy too, so it may be better to think of refurbishment and also to design from cradle to grave or even better cradle to cradle (design for the environment). 2) other component--great to add how more manufacturers are taking toxic materials out of newer generation product so products are less damaging in the future. Also some are even using materials such as bamboos in desktop computer covers, or recycled plastic bottles. You have this covered in an earlier episode and just thought would be nice to underscore this to see if we are making progress. Having said that- hope people get the message of the need to recycle or properly dispose of their mobile phones, computers, printers, cartridges, and all other e-waste. Time everyone does their part for the environment. A 2% recycle rate is very appalling indeed!! (PS Sarah- check with your handset manufacturer if they have takeback programs. See this interesting article about GreenPeace on recycling in the Uk at http://news.softpedia.com/news/Greenpeace-Exposes-E-Waste-Recycling-Scandal-105055.shtml) "

In Green Planet Episode 6: E-Waste: Reduce, Re-Use, Recycle Over 6 months by Laina Greene

" Truly excited to be working with TELECOMTV on the Green Planet project. Check out the teaser that was published today. This very timely project is sponsored by Juniper Networks and Ericsson. "

In Great new format Over 6 months by Laina Greene

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