Martyn Warwick quizzes Kevin Peters, Chief Marketing Officer for AT&T Business on the US giant's apparent conversion to ecosystem lover.

Why, asked Martyn, when you recently viewed big companies from the Internet side of the track as enemies, are you now falling over yourself to be their friend? Answers on a linecard.

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Global Headlines: Community power to the people; Light Squared gets off the ground; Is humble Apple Pie on the menu for Steve Jobs?

Including:
Europe Report: Telefonica’s BE promises ‘game change’ for wholesale broadband
Americas Report: Beating the revenue crunch
Title: Asia Report: New APAC Cloud Association Tackles Regulation

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As webcast from TMF Management World Nice 2010

Sally Davis
CEO,
BT Wholesale

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As webcast from TMF Management World Nice 2010

Nick Ogden
CEO,
Voice Commerce

Emily Nagle Green
President & CEO,
Yankee Group

Thomas Capka
COO,
A1 Bank

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As webcast from TMF Management World Nice 2010

Thierry Zylberberg
Executive VP Strategic Partnerships,
France Telecom

Sean Kelley
Global CIO of the Asset Management Division,
Deutsche Bank

Gerd Leonhard Media,
Technology & Communications Futurist

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As webcast from TMF Management World Nice 2010

Akil Beshir
Chairman,
Telecom Egypt

Dr Steffen Roehn
CIO,
Deutsche Telekom AG

Jan Vorstermans
Executive VP Technology & Solutions,
Telenet

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As webcast from TMF Management World Nice 2010

Giovanni Chiarelli
CIO,
Telecom Italia

Mehrdad Mansourpour
Managing Director & CIO,
UPC Broadband

Iain Morris
Editor, Technology Briefing - Telecommunications & IT,
Economist Intelligence Unit

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As webcast from TMF Management World Nice 2010

Liu Aili
Executive Vice President & Board Member,
China Mobile Communications

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Martyn Warwick speaks to TM Forum's Keith Willets and John Gillam, Programme Director at BT Global Services about costs and how to control them and about 'Cloud' services and how they might be combined and syndicated via a 'cloud service broker': one of the catalyst projects to be demonstrated at this month's Management World.

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Strategies & Tactics for Tough Times
New Priorities – New Business Models – New Profits

Keith Willetts and Simon Torrance open the Keynote speaker sessions at this years TM Forum Management World, Nice, France.

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During the keynote session, Opportunities for Growth
Understanding what customers want and what ‘the market’ (the digital economy) needs, Rory Sutherland, Vice Chairman, Ogilvy Group, UK, addresses the audience at  TM Forum Management World and presents his expertise on the subject of Needs of consumers and brands.

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Opportunities for Growth
Understanding what customers want and what ‘the market’ (the digital economy) needs.

Sanjiv Ahuja
Chairman, Augere & Former CEO Orange Group answers the question:-
How should we approach ‘the market’?

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Chief Technology Officer at Amazon.com, Werner Vogels gives his Keynote Presentation: The Enterprise Platform in the keynote session:-

The Practicalities of Telecoms Transformation
Part 2: Service Offerings

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