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Big Data allows you to get insight, find hidden opportunities or do business differently, Hannah Jones of Nike tells Martyn Warwick.
Nike had 75,000 materials they were using for their clothing and footwear, but had no information about them. So they collected all the data, did some analysis of the materials' lifecycles and ended up with a sustainability index that helps Nike designers pick the optimum mix of materials.
This interview was conducted in London at FT Innovate 2012, an international conference designed to showcase ways of employing new technologies and big data to unlock new markets.
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In the UN Caring for Climate Progress Report 2012, Alcatel-Lucent was recognized among the top 25 performers for its "Caring for Climate" initiative. This UN program recognizes achievements in the areas of sustainable energy for all, adaptation, low-carbon leadership and transparency and disclosure. Hear more about this from Alcatel-Lucent's Head of Corporate Responsibility & Sustainability- Christine Diamente.
The UN Caring for Climate Progress Report 2012 is available here
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WHAT IF A CORPORATION THOUGHT OF ITSELF AS A GLOBAL CITIZEN FIRST?
Alcatel-Lucent considers Corporate Responsibility a business imperative.
The world is evolving at a rapid pace. Corporations have an important role to play in responding to today's changing global reality. We are committed to doing our share by making communications more sustainable, more affordable and more accessible as we pursue our business mission -- realizing the potential of a connected world -- in line with today's global reality.
Download the full report.
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