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Huge businesses, such as YouTube or Tumblr, have in recent years been built around the trend to user generated and curated content. But already change is in the air, according to Charlie Marshall, Strategy Lead, Media & Entertainment Industry, Accenture, talking to Martyn Warwick at IBC 2012.
User generated content (UCG) has its place, but from a media perspective it usually falls short on quality and production values. So we're now seeing a new trend to 'prosumer' content with the emergence of the 'semi-professional' content producer with access to powerful new (increasingly cloud-based) editing and production tools.
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Video added Over 6 months in TTV@IBC2012 by TTV@IBC2012
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Come and visit Microsoft at IBC 2010, one of the most important events for the global electronic media industry.
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