David Edmondson, CEO of eRecyclingCorps, explains why the mobile 'trade-in' will soon be the norm - as common-place as trading in your car. Trade-ins, he says, can be a source of value for the telco, a source of joy for the user (98 per cent of consumers want to trade in their phone at purchase if they're offered fair value) and a lifeline to the hundreds of millions who aren't yet connected but who CAN afford a second-hand refurbished phone.
Martyn Warwick talks with Larry Lenhart, President and CEO of CarrierIQ on the consumer experience and how carriers can enhance it by gathering data from the smartphone to form a picture from the 'outside in' - from the service consumer's perspective, rather than from the inside out (carrier's perspective).
Keynote Systems does many things within it's overall mission to make the mobile space a better place for both developers and users in particular, but perhaps its most innovative 'thing' is remote app testing. CEO Umang Gupta shows Ian Scales how Keynote's remote testing facility works - dozens of smartphones wired up in one location to enable both corporate and individual app developers to remote test their apps on every (just about) smartphone model. And all without having to leave their screen to unbox yet another gizmo.
