While the end of SMS is probably inevitable, says Simon Dumbleton VP of business strategic development at Acision, the key is to avoid sudden and catastrophic expiry due to OTT competition. How? Bundle simple messaging withiin a package and then evolve richer messaging services like Joyn that will hold customers' attention.
As the World Conference on International Telecommunications (WCIT) and its contentious 'sending network pays' proposals fade away, a new fracas is brewing up in France as operators there allegedly squeeze Google's pipes in an attempt to get it to 'pay up'. What better time to ask: is there really a big problem with the alleged "spiraling cost of delivering content" as OTT video kicks in (and who should pay); or is it really all about telcos trying to stem disintermediation? Benoît Felten of Diffraction Analysis talks bandwidth economics and network politics with Martyn Warwick.
