It's all very well planning for lots of things and their connections, but the real commercial action will be about solutions, say our Big Conversation experts. Or to put it another way, collecting data is important, but it's what you do with it that counts. Plus we outline what some of these solutions/systems might actually look like: how about 'car as a service'?
General Motors has tied up with AT&T and plans an all-LTE connected car strategy: BYOD to connect via WiFi and a curated apps approach. Ian Scales talks to Paul Pebbles, Global Manager of the Electric Vehicle and Smart Grid services for OnStar, GM, who claims the deal will make GM the auto-maker with the most LTE out in the field.
It's the leading platform provider for the telco-delivered M2M, supporting 12 operator groups globally and through them to 2,500 customers on Jasper's enterprise platform. Ian Scales asks Macario Namie, VP of Marketing for Jasper Wireless, how we get to the next phase. The key, he says, will be to understand the consumer in each segment and package up content and services effectively. There will be no one business model.
Alan Ewing, Executive Director of the Connected Car Consortium, explains the idea: bring your own device into the car you happen to be driving to have YOUR navigation software, YOUR music library, and YOUR phone contacts on tap. Keeping an open environment is key.
