While the end of SMS is probably inevitable, says Simon Dumbleton VP of business strategic development at Acision, the key is to avoid sudden and catastrophic expiry due to OTT competition. How? Bundle simple messaging withiin a package and then evolve richer messaging services like Joyn that will hold customers' attention.

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It is no secret that Operators are waking up to the significance of OTT. But how are they responding? How is the market developing? And, most importantly, what is the best strategy for Operators to succeed in the new OTT landscape? Thorsten Trapp, CTO of tyntec – a German mobile interaction specialist – is a much sought-after interview partner on the topic of OTT, as he not only recognized the developments in the OTT field many years ago, but also set about developing an operator-friendly solution. Here, Thorsten discusses the latest figures and forecasts of mobileSQUARED’s whitepaper and what they mean for Operators.

Featuring: Thorsten Trapp, Chief Technology Officer, Tyntec

Download the full whitepaper for free here!

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Over-the-top services like WhatsApp have proved very popular, so how do mobile operators respond to this competition and give their customers what they demand? Do they wait for industry-wide acceptance on an OTT strategy or break ranks and go it alone? What is the OTT communications opportunity?

Featuring: Stephen Shurrock, Chief Commercial Officer, Telefonica Digital

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 Telefonica Digital is following up its OTT messaging service TU Me with other innovative services, all based on the TU Core platform developed by BlueVia. TU Me, which was developed in just 100 days, stores users content in the Cloud and in addition to texting and instant messaging, also facilitates voice calls, photo and location sharing.

Featuring: Jamie Finn, Director of Communications Products, Telefonica Digital

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