'In app' billing is one of the big growth areas this year and most importantly it's the ideal telco billing opportunity, with players lining up to enable the commercial connections. One such is MACH which runs a direct billing gateway to connect all sorts of trusted online merchants to telco billing platforms. Michael De Jongh, sales director for mobile billing payments at MACH tells Martyn Warwick why and how the area is taking off and why telcos are content app providers' natural billing partners.
Ian Scales asks Atreya Chaganty, VP Business Strategy and Development at Orga Systems, about the important criteria Telcos should be aware of when addressing Real-Time Rating, Charging and Billing solutions.
The industry is facing increasing demands for real-time charging, driven by the growth in handset OS markets. A flood of low cost smartphones in Asia, particularly from China, is compounding the situation, together with the growth of data usage through ‘all-you-can-eat’ pricing. However, this problem can become a real opportunity for service providers to move up the value chain and better compete with the OTT threat, if they move away from reliance on their traditional network equipment providers. Featuring: Raj Thangiah, VP & GM Asia Pacific, Convergys
