Rakuten Mobile surpasses 7 million mobile carrier service subscribers

Tokyo, Japan – Rakuten Mobile, Inc. today announced that the number of subscribers for its mobile carrier service has surpassed 7 million as of June 16, 2024^*1. 500,000 subscribers were added in just over two months since the 6.5 million milestone, marking the largest ever three-month net increase in subscribers since the launch of the Rakuten UN-LIMIT VII plan^*2*3.

Since the full-scale launch of its mobile carrier service in April 2020, Rakuten Mobile has continued on its mission to democratize the mobile industry, offering an affordable and simple service plan while expanding the Rakuten network area through the build-out of base stations and roaming agreements.

Rakuten Mobile has broadened its appeal to customers by expanding its service offerings, launching the Saikyo Kids Program in May 2024, which rewards customers aged 12 and under with 440 Rakuten Points each month if their monthly data usage is 3GB or less^*4,5,6,7,8. Together with the Saikyo Family Program and Saikyo Youth Program launched this spring, Rakuten Mobile now provides even more affordable mobile services to a wide range of demographics.

For corporate customers, Rakuten Mobile continues to leverage the strengths of the Rakuten Group to provide services tailored to business needs. In April 2024, the company introduced the Rakuten Mobile Buddycom Set, a special discount package combining Rakuten Saikyo Plan Business with a wireless communications app for accommodation facilities registered with Rakuten Travel, a leader in digital transformation for the travel industry. With the advent of such initiatives, the Rakuten Saikyo Plan Business has been well received by partner companies from Rakuten Travel, Rakuten Ichiba and across the Rakuten Ecosystem.

In addition to service expansion, Rakuten Mobile is working to continuously improve network quality. In recognition of these efforts, in April 2024, the company was named by Opensignal, global provider of network experience and market performance insights, as Japan’s leading mobile network service provider across five network performance areas^*9. On April 30, 2024, the company started radio frequency testing for the 700 MHz spectrum, also known as the “platinum band.”^*10  Upon completion, the company aims to roll out commercial service using the 700 MHz band on its own base stations, starting with urban areas.

Rakuten Mobile will continue its efforts to improve network quality and expand its range of services so that all customers, from families to corporate clients, can enjoy best-in-class mobile services anywhere in Japan.