Nissan’s Internet is not just another channel to market
By Martyn Warwick
Oct 12, 2014
Stephen Kneebone, Vice President; Chief Information Officer and Business Transformation Office, Nissan
“We take an end-to-end view of the customer,” says Stephen Kneebone. He says Nissan finds that big data plays a huge part in the customer journey, from ‘first touch’ online right through to vehicle end-of-life and beyond. All the on-board gadgetry and communications now involved is not just about improving the immediate customer experience, but also there to help Nissan understand how the user is using the vehicle. “ Technology underpins everything we do,” says Stephen.
Filmed at the AutomotiveIT International Congress, London, July 2, 2014
Email Newsletters
Sign up to receive TelecomTV's top news and videos, plus exclusive subscriber-only content direct to your inbox.
Subscribe