The evolution to consumption-based business models

Futurum Research, an independent research, analysis and advisory firm, focused on digital innovation and market-disrupting technologies and trends. Founding Partner, Daniel Newman, explains why it is now an important time for companies to look at consumption-based models, as they enter an era where traditional expenditures related to IT have continued to grow but at the same time their capital expenditures can be very resource intensive.

Being able to consume on a metered basis an exact amount of storage or compute or other resources is an attractive way for businesses to scale up their technology without spending money unnecessarily or tapping too deeply into capital expenditures.

Filmed using the TelecomTV Smart Studio service, March 2020