Sprint pre-orders of iPhone 7 and iPhone 7 Plus increase nearly four times

Customers recognizing value of iPhone Forever, compelling pricing and our best network performance at Sprint

OVERLAND PARK, Kan. (BUSINESS WIRE), September 13, 2016 - Pre-orders of iPhone 7 and iPhone 7 Plus at Sprint (NYSE: S) are up more than 375 percent in the first three days over last year.

Since Sprint began accepting pre-orders on Sept. 9, new and existing customers have been placing orders for iPhone 7 and iPhone 7 Plus at a rate nearly four times greater than this time last year.

“It’s clear that Sprint customers want to get the most out of the incredible iPhone 7 and iPhone 7 Plus and know there’s no better place for this than Sprint,” said Sprint CEO Marcelo Claure. “No other carrier can match the value Sprint offers iPhone customers. With Unlimited Freedom and also 50% Off, as well as innovative programs such as iPhone Forever, we can meet any customer’s needs. Our network has never performed better, and we’re pleased to deliver the hottest smartphone of the year to our loyal customers and we welcome many more who are giving us a try.”

Sprint is giving customers unprecedented value and simplicity with the launch of Unlimited Freedom: two lines of unlimited talk, text and data for the incredible price of $100 a month. Unlimited Freedom includes unlimited mobile-optimized streaming videos, gaming and music, and unlimited 4G LTE data for most everything else. Simple and straightforward with no access charges or hidden fees. (Excludes taxes and surcharges.)¹ Coupled with Sprint’s reliable network, customers get the best price among all carriers and can enjoy as much data – worry-free – as they want.

Customers can switch to Sprint and save 50% off the price of most Verizon, AT&T and T-Mobile standard rate plans. Customers who switch get 50% off most current competitor rate plan prices, with savings until May 31, 2018.²

Sprint will pay switching fees up to $650 per line via Visa® Rewards Card after phone trade-in and online registration.³ With Sprint’s 30-Day Total Satisfaction Guarantee, you can return your phone and we’ll refund device costs, qualifying service costs and related fees if you’re not satisfied.⁴