BICS further strengthens international roaming services through partnership with Cellusys

Brussels, Belgium – BICS, part of the Proximus Group and the international communications enabler which carries half the world’s data roaming traffic, has further enhanced its global roaming service offering by partnering with a leading roaming signaling solutions provider, Cellusys. As a result of the partnership, BICS’ customers, particularly mobile operators, will benefit from improved quality, security, and cost-effectiveness in their roaming services. 

“As one of the biggest players in the international roaming space, it’s important for BICS to continue investing in services that are critical to operators and support innovations such as 5G, VoLTE and IoT,” says Denis Souillart, Head of Mobility and Capacity Solutions at BICS. “With Cellusys, we share a customer-centric approach, and this partnership will deliver additional value for customers looking to improve their end-user experience.”

The collaboration supports value-added roaming services, including Steering of Roaming, Welcome SMS, and Roaming Call Correction. As global connectivity continues to evolve, BICS looks to partner with providers like Cellusys that reflect its commitment to delivering high-quality and robust solutions with best-in-class service offerings. Quality and service are more important than ever as mobile operators face the challenge of navigating the ever-increasing complexities of roaming, such as the explosion of travel eSIMs, increase in IoT use cases, and the introduction of 5G SA, to name a few. 

​​​“It’s easy to take the ability to use your mobile phone abroad for granted, but managing this service can be incredibly complex for operators,” says Chris Lennartz, VP Product at Cellusys. “BICS and Cellusys share a mission to simplify this process for operators, allowing them to focus on their core business and customers. Since roaming can be dynamic in nature, it’s crucial that operators have the utmost flexibility in choosing their preferred roaming partner, and steering solutions like the Cellusys one, make this possible.”

BICS’ Welcome SMS service will benefit from further enhancement from Cellusys. These are the messages sent from operators to subscribers when they arrive in a new country, informing them about the rates for using data, calls or SMS while visiting that country and providing local emergency numbers. In more and more markets, such services become a regulatory requirement, and failure to comply can result in penalties or sanctions. Other services being supported by this partnership include call correction, which helps end-users by automatically converting numbers to the international format and transforming short numbers to standard-digit ones when they travel abroad.