Eureka AI, a leading Telecom Analytics As-A-Service platform, today announced its partnership with Google Cloud to enable Operators worldwide to deploy Eureka’s AI Platform and suite of Analytics products to improve revenues and profitability.

This partnership with Google Cloud allows Operators to offer their B2B enterprise partners Eureka AI’s highly scalable and privacy secure suite of products that help them to grow their digital business and financial inclusion.

These products include:

• Spectrum. A Financial Inclusion platform leveraging alternative data for risk scoring to address credit-under served population segments around the world.
• Omni. A Market Research Platform that allows businesses to grow their digital brands by measuring market size and penetration, as well as analyze brand share and performance against existing and/or emerging competitors.
• Pinpoint.  Unified Location Intelligence and Population Mobility details to empower businesses with detailed insights on any location, traffic trends, effectiveness of Digital OOHAdvertising, business competitive analytics, cross-entity flow, correlations, and recommendations.
• Explorer.  An Audience IntelligencePlatform enabling Segment Analysis, Look-Alike Modeling, App UsageUnderstanding, Consumer App Recommendations and Advanced Interests-Based Marketing.
• DS2. AI/ML-Ops platform for Data Scientists enabling Data Discovery, Feature Engineering, Model Lifecycle Management and Monitoring.

The current advances in AI are unlocking a new wave of digital growth with McKinsey & Company estimating that Generative AI has the potential to increase global corporate profits annually by up to USD 4.4 trillion.

An example use case are services for otherwise underserved consumers.  A recent TransUnion global study “Empowering Credit Inclusion” revealed a need for Financial Inclusion across both developed and emerging economies.

The study showed that the credit underserved population in developed markets such as US, Canada and Hong Kong was 15-30% of the population, and up to 50% of the population in emerging markets such as South Africa and India.

Benjamin Soemartopo, CEO of Eureka AI said: “Our strategic partnership with Google Cloud on joint go-to-market efforts and faster Google Cloud deployments will accelerate growth and adoption of Eureka AI’s products globally.”

The combined power of Eureka AI and Google Cloud will serve the demand for Telecom Analytics As-A-Service, financial inclusion and digital market intelligence on a global scale.