• Digital enablement layer empowers operators to launch new services quickly with zero disruption to their core business support systems (BSS)

Sunnyvale, California – Evergent, a customer management and monetization leader for telecommunications and digital subscription businesses, announces Digital Commerce Bridge to enable communication service providers (CSPs) to rapidly launch highly flexible, digital-first services across entertainment, healthcare, finance and beyond without the expense and disruption of updating their existing BSS infrastructure.

Digital Commerce Bridge draws on Evergent’s experience with onboarding over 800 million service subscribers across 180+ countries for global telecommunications, media, and sports organizations including AT&T, Etisalat, Sky, Sony Pictures, and the NBA. It sits on top of existing BSS technology to create a digital-first way of managing subscription-based services. This accelerates time-to-market, enables rapid experimentation and unlocks data-driven customer insights to enhance profitability and retention.

Despite significant pressure on traditional revenue margins, telco and mobile operators have major opportunities to evolve their business models to become comprehensive digital service providers. Pivoting to adding video and music streaming, home security, gaming, healthcare and a wide variety of 5G-enabled services, represents huge growth potential. However, many operators are restricted by the legacy, inflexible BSS systems they often currently rely on to manage millions of existing subscribers.

John Abraham, Principal Analyst at Appledore Research, said: “CSPs need effective ways of monetizing an array of new services and enhancing customer experiences as they evolve into subscriber-centric, digital platforms of the future. Many operators are pushing to diversify their offering but are restricted by rigid, legacy BSS systems — deploying a digital overlay is a powerful, low-risk, high-impact approach that can accelerate time to revenue and help telcos participate in new value chains in the short term, without multi-step transformation requirements.”

Communication Service Providers can now adopt Evergent’s Digital Commerce Bridge as an agile, cloud-based enablement layer, without needing to change their existing BSS infrastructure. Evergent’s suite of services is purpose-built to enable operators to deliver simple, flexible subscriber experiences including smooth onboarding, personalized service offerings and targeted price plans and promotions. Operators can also easily unify customer billing, accelerate partner onboarding and simplify complex multi-partner revenue settlements.

“Telco operators are striving to diversify their business models but are paralyzed by the perceived risks of changing the outdated legacy systems they may have relied on for core revenue for decades,” said Vijay Sajja, Founder and CEO of Evergent. “Completely replacing those rigid systems is often unrealistic. That’s why we’ve created a hassle-free, agile digital enablement layer that focuses on powering dynamic customer relationships and new subscription revenues while keeping core BSS infrastructure intact.”

The Digital Commerce Bridge helps operators manage the complexities of modern multi-partner, multi-service provision and B2B2X business models that are required to effectively transform into subscriber-centric technology companies. Core features include:

• Advanced Monetization & Churn Deflection Tools: Create tailored pricing models, promotions, and personalized offers to increase acquisition and retention, while proactively tackling churn with data-driven subscriber engagement strategies.
• Unified Billing & Partner Revenue Settlement: Simplify multi-partner and bundled service delivery with unified consumer billing, while supporting complex pricing models and automating partner revenue settlement.
• Next-Gen Customer Experience (CX): Enable digital onboarding, self-service capabilities and intuitive customer care features to enhance each step of the subscriber journey and improve loyalty.
• Seamless Partner Onboarding: Integrate and deploy new partner products with rapid launch time via open APIs and highly customizable setups.

Evergent’s vision paper on “Transforming Telcos into Techos: Four Strategies to Accelerate Revenue for the New Digital Service Providers” is available for download here.