Ikue partners with Bridge Alliance to enhance roaming experience

Ikue is proud to announce a strategic partnership with Bridge Alliance, a leading alliance of telecom operators across Asia-Pacific, Europe, the Middle East, and Africa. Ikue joins Bridge Alliance as a technology partner and will have the opportunity to introduce its personalised, proactive roaming solutions to Bridge Alliance member operators. These solutions help operators enhance services provided to their roaming customers, improving both pre-travel and in-journey experiences. Beyond roaming, the partnership will also explore advanced customer value management (CVM) and personalisation use cases to enhance customer engagement and service offerings. 

Revolutionizing the Roaming Experience 

For mobile customers, the complexity of roaming packages and unexpected roaming costs can be a source of frustration that mars their travel experience. With Ikue’s powerful data-driven platform, operators can take a proactive approach to simplify and improve the roaming experience for their customers.  

Ikue’s telco-specific technology allows operators to predict when customers are likely to roam by analysing past behaviour and trends. With these insights, operators can send personalised roaming packages to customers before they leave their home country, ensuring they are fully equipped with the right plan for their travels. Whether it’s a business traveller who frequently visits specific regions or a leisure traveller on a one-time vacation, Ikue enables operators to provide the perfect package for each individual. 

Once a customer is roaming, Ikue’s platform continues to enhance their experience. If a customer is about to run out of data, for example, the system can automatically offer them a top-up bundle sized perfectly to their current usage patterns. This not only prevents service interruptions but also builds customer trust by providing timely, relevant offers that meet immediate needs. 

Beyond Roaming: Transforming Customer Value Management 

While improving the roaming experience is a key component of this partnership, the Ikue and Bridge Alliance partnership is also focused on broader customer marketing use cases. By leveraging Ikue’s proprietary Marketing Toolkit and advanced machine learning and AI capabilities, operators can personalize customer interactions throughout the entire lifecycle. A personalised approach enhances customer engagement and satisfaction, potentially boosting revenue by up to 10% for member operators*. 

Ikue’s Customer Data Platform provides operators with a real-time 360-degree view of their customers, allowing them to design personalised marketing actions and service offers based on sub-second latency data. This level of personalization allows operators to engage customers with timely, relevant offers—whether it’s adding extra value to their favourite services for a small additional cost, recommending new products, or providing tailored rewards to help prevent churn. 

Ikue at the Bridge Alliance CXO Forum 2024 

Ikue will attend the Bridge Alliance CXO Forum on October 17, 2024, in Singapore. The CXO Forum brings together top decision-makers from across the Bridge Alliance member operators to discuss the future of mobile services and customer experience innovation.  

This event will be a valuable opportunity for Bridge Alliance member operators to learn more about how Ikue’s technology can drive deeper customer connections and deliver business growth. Attendees will be able to engage with the Ikue team to discover how data-driven personalisation is transforming the future of customer experiences. 

The partnership between Ikue and Bridge Alliance will unlock new opportunities for collaboration that enables mobile operators to enhance engagement across all customer touchpoints.  

Sources 

*McKinsey – “Unlocking the value of personalization at scale for operators”, Feb 2022