Marika Auramo appointed CEO of Vodafone Business

Vodafone today announced that Marika Auramo has been appointed CEO of Vodafone Business, with effect from 1 July 2024. She will also become a member of Vodafone’s Executive Committee from the same date. Marika is a highly respected business leader and has more than 25 years’ experience in the global IT industry.

She joins from SAP, the global enterprise company, where she was Chief Business Officer for the EMEA region. In this role, Marika was responsible for driving the go-to-market strategy for SAP’s product portfolio across 89 countries and for managing 14,000 employees.

Marika joined SAP in 1999 and has held a diverse set of leadership roles since then, including COO EMEA North, Managing Director for the Nordic and Baltic region, Global COO of SAP Database and Data Management in the US, and Interim President of the EMEA region.

Margherita Della Valle, CEO of Vodafone Group, said: “I am delighted that Marika will be joining Vodafone to lead our Business division, a key growth driver. She brings extensive B2B experience from the IT industry, and I look forward to welcoming her as a member of our Executive Committee.”

Marika Auramo said: “I am looking forward to working with Margherita and the management team and to engaging with Vodafone’s customers and partners. Vodafone Business has strong growth opportunities ahead – as large corporates, SMEs and the public sector look to adopt more digital tools to enhance growth and productivity – and I will be working alongside my new colleagues to capture this.”

Marika will take over from Giorgio Migliarina, who has successfully led Vodafone Business as interim CEO. Vodafone Business reported service revenue growth of 5% at the Group’s third quarter trading update. Vodafone Business is growing across all segments due to strong public sector demand and increasing customer adoption of new digital services, such as Cloud, Security and IoT.