Qualcomm Announces Multi-Year Strategic Collaboration with Google to Deliver Generative AI Digital Cockpit Solutions
Highlights:
- Qualcomm and Google will leverage Snapdragon Digital Chassis and Google’s in-vehicle technologies to produce a standardized reference framework for development of generative AI-enabled digital cockpits and software-defined vehicles (SDV).
- Qualcomm to lead go-to-market efforts for scaling and customization of joint solution with the broader automotive ecosystem.
- Companies’ collaboration demonstrates power of co-innovation, empowering automakers to innovate and accelerate deployment cycles and launch connected services leveraging Google Cloud.
Qualcomm Technologies, Inc. today announced a multi-year technology collaboration with Google aimed at advancing digital transformation in automotive. Building on a long-standing relationship, the companies will leverage complementary technologies from the Snapdragon Digital Chassis™, Android™ Automotive OS and Google Cloud to produce a new standardized reference platform for the development of cockpit solutions using generative artificial intelligence (Gen AI). Underpinning the delivery of this framework will be Google AI, to create Gen AI-enabled in-car experiences like intuitive voice assistants, immersive map experiences, and real-time updates to anticipate driver needs, powered by Snapdragon® heterogeneous edge AI system-on-chips (SoCs) and Qualcomm® AI Hub, which simplifies deploying AI models for vision, audio and speech applications to the cockpit.
“Our technology collaboration with Google to drive innovation and develop cutting-edge, Gen AI-enabled solutions is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers while empowering the industry to create safe and digitally advanced experiences,” said Nakul Duggal, group general manager, automotive, industrial and cloud, Qualcomm Technologies, Inc. “We look forward to extending our work with Google to further advance automotive innovation and lead the go-to-market efforts leveraging our ecosystem of partners to enable a seamless development experience for our customers.”
“The automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle,” said Patrick Brady, VP, Engineering, Google. “We look forward to extending our longstanding relationship with Qualcomm Technologies with this strategic collaboration to continue developing innovative solutions for software defined vehicles, and to showcase the power of co-innovation in propelling the future of transportation.”
Key elements of the technology collaboration:
Gen AI-enabled Digital Cockpit Development Framework: Upgradeable, automotive-grade framework designed to provide cutting-edge digital cockpit experiences that can be enhanced in real-time. Pre-integrated Android Automotive Operating System (AAOS) software and services to enable customizable and responsive voice user interfaces and real-time driver updates using Google generative AI leveraging edge optimizations through Snapdragon SoCs . Unified SDV Car to Cloud Framework: Unified framework for SDV development with vehicle-to-cloud infrastructure based on foundational technologies from both companies. The framework enables Google Cloud hosted automotive software development to be optimized for Snapdragon platforms, increasing developer productivity while reducing time to market for AAOS platform and services.
Snapdragon Connected Services Platform running on Google Cloud enables an API-driven connected services model and an upgradeable services infrastructure for onboard and offboard vehicle connectivity.
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