Telia Company appoints Alexandra Fürst as Chief Technology and Information Officer

Telia Company today announces the appointment of Alexandra Fürst as Chief Technology and Information Officer and a member of the Group Executive Management team, effective March 31, 2025, at the latest. Alexandra is currently Chief Operating Officer of Dustin Group.

Following Telia’s change program , announced on September 4, the Common Products & Services (CPS) unit will be renamed Technology and remain a key enabler for the company, with expertise in IT, networks and product management, allowing Telia to continue to benefit from economies of scale where relevant.

With the appointment of Alexandra as Chief Technology and Information Officer and Head of the Technology unit, the unit will have an experienced leader with business acumen from leadership roles within IT and technology, most recently as Chief Operating Officer at Dustin Group, and previously as Executive Vice President of IT & Digitalisation. Before that, she held several leadership roles within the technology domain at, for example Länsförsäkringar and Tietoevry. Alexandra has studied a Master in Industrial Engineering and Management at Linköping University.

Patrik Hofbauer, Telia Company President and CEO, says: “I’m very pleased to welcome Alexandra to Telia as our new Chief Technology and Information Officer. Over the years, she has demonstrated strong leadership in international positions and an ability to identify and act on opportunities to use new solutions and technologies to create customer value and advance business goals. Together, we will work to simplify and modernize Telia’s IT operations, innovate, and challenge ourselves to do an even better job for our customers and all our other stakeholders.”

Alexandra Fürst says: "I’m excited to join Telia during this period of change, with an opportunity to contribute to delivering great customer experiences in the Nordic and Baltic regions. I look forward to working with brilliant and competent colleagues across Telia to further position the company to adopt new technologies, increase customer satisfaction, and really stand out from the competition."

The unit name change from CPS to Technology is planned to be implemented on December 1, when the intended organizational changes are planned to be concluded following the ongoing union negotiations. In the interim, Hein Müskens will continue as acting Head of the unit, in addition to his position as Chief Information Officer, and he will report to Alexandra when she joins Telia.