Veon launches ROX, its digital-first brand in Pakistan

MWC24 Barcelona – VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, announces that Jazz, its digital operator in Pakistan, is launching ROX, a new mobile service brand to serve the digital natives of the country with an integrated lifestyle experience. 

ROX is designed to appeal to the digital-first generation of Pakistan and provides a range of digital lifestyle services through a dedicated mobile app. Launched with a slogan “Vibe Hai” which means “Feel the Vibe”, ROX offers several “Vibe” bundles with which customers will enjoy easy onboarding and digital subscriptions from Jazz and partners. Among the offers are Jazz services including streaming app Tamasha, games app GameNow, music app Bajao as well as food delivery, ride hailing, discount aggregator and ticket booking from partners. 

"In Pakistan, with 64% of the population under the age of 30, there is a significant demand for digital-first experiences. ROX delivers a combination of content and services to engage the digital-first generation of the country. With Jazz’s wide portfolio of digital services and experience in providing a seamless digital experience to our customers, and with the learnings in our Group based on the success of other digital-first brands, we are confident that we are uniquely positioned to meet this demand.” explains Kaan Terzioglu, CEO of VEON Group. 

The launch of ROX is part of VEON’s digital operator strategy, or DO1440, and builds on the company’s success in pioneering other digital-first brands - IZI in Kazakhstan and OQ in Uzbekistan. 

IZI, VEON’s first digital-first operator, has over 500 thousand monthly active users (MAUs). In Uzbekistan, the OQ was launched in October 2023 and had already gained 177 thousand MAUs by December 31st.