• Partnership to enable ZainTech and Zain B2B teams to offer cutting-edge data solutions that solve business challenges and drive efficiencies
• The benefits of sophisticated data to productivity, safety, and cost-savings are revolutionising business processes

ZainTech, the one-stop digital solutions powerhouse of Zain Group, has signed a memorandum of understanding (MoU) with Mastercard to create unique data-driven and innovative solutions for businesses across Middle East and North Africa (MENA). The partnership will help streamline clients’ operations, including enhancing productivity and cost savings.

ZainTech and Zain B2B teams across the region are revolutionising day-to-day business by streamlining their digital transformation journey, making it simpler and more seamless than ever before. The company is offering cutting-edge data solutions, facilitating digital and data-driven decision-making, to achieve clients’ corporate goals and drive growth.

Commenting on the collaboration with Mastercard, Andrew Hanna, ZainTech CEO said: “The benefits of sophisticated data to productivity, safety, and cost-savings being driven by AI and machine learning are revolutionising business processes. This partnership with Mastercard will catalyse the development of unique data solutions from which our enterprise clients will benefit directly.”

Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard said: “Artificial Intelligence has become an essential part of building cutting-edge solutions that use data to deliver added value to end-users. We are delighted to support ZainTech, a leading regional digital solutions provider in strengthening its value proposition.”

The MENA region is witnessing an acceleration in the application of big data analytics, transforming industrial and enterprise operations. According to advisory firm PwC, the potential contribution of AI to the global economy will peak at almost US$16 trillion by 2030 and the Middle East is expected to accrue approximately 2% of those benefits – equivalent to approximately US$320 billion. 

Through its collaboration with Mastercard, ZainTech anticipates an accelerated adoption of advanced analytics, AI and machine learning across the MENA region.