Apple chief executive: Tim Cook. Source: John Gress Media Inc / Shutterstock
- Apple to spend $1 billion on original content
- First quarter revenue declined 5%, reaching $84.3 billion
- Apple will “participate” in consumers changing viewing habits
Announcing its fiscal first quarter results for 2019 yesterday, Apple boss Tim Cook spoke of the “huge changes in customer behaviour” that will drive Apple’s strategy for the years ahead.
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