Customer Experience vs Customer Engagement
- Hosted by:
- IBM
- Topics:
- Media & Entertainment
- Speakers:
- Drew Crisp, George Bevir, Guy Daniels
Register below to download report and view webcast
Webcast: The way people consume and experience media and content is shifting, as is the nature of services that Telcos look to offer their customers. Telco and Media & Entertainment companies need to look for new ways to engage customers...
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Customer Experience has been at the top of the C-Suite agenda for a number of years now. However, it is no longer about just improving customer touch points in existing services, but rather the goal now is to drive different forms of engagement that develop new markets, new revenue streams and new business efficiencies. The way people consume and experience media and content is shifting, as is the nature of services that Telcos look to offer their customers. Telco and Media & Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
Find out more about:
- Customer experience and its need to evolve
- The creation of different forms of engagement
- Developing new markets, revenues and business efficiencies
Speakers
Drew Crisp
IBM Executive Partner Communications Sector, Digital Leader
George Bevir
Editor, IBC365
Moderator
Guy Daniels
Director of Content, TelecomTV
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