Swedish telco Telia Company is pushing ever more heavily into TV with recent deals such as its $1bn acquisition of Bonnier Broadcasting, echoing a strategy of leading telcos around the world. Margareta Törnblad, head of media and entertainment at Telia, explains the firm’s thinking.

Just as telcos such as AT&T, BT and Telefonica have made ambitious media plays in recent years, so too has Sweden’s Telia Company.