Zain KSA and Elisa Polystar collaborate to redefine 5G monetisation with Gen AI

Riyadh, Saudi Arabia – In an ambitious move to unlock new revenue streams in the era of 5G technology, Zain KSA has joined forces with Elisa Polystar through a Memorandum of Understanding (MoU) focused on harnessing the power of Generative AI (Gen AI) for groundbreaking 5G monetization strategies. This strategic alliance aims to redefine the landscape of digital services, leveraging Elisa Polystar’s innovative OSIX and KALIX platforms in synergy with Zain KSA’s extensive 5G network and rich data resources.

The collaboration between Zain KSA and Elisa Polystar is set against the backdrop of a pressing need for mobile network operators to find novel approaches to monetize 5G capabilities. By integrating Gen AI technology, this partnership is poised to unearth new up-selling and cross-selling avenues, directly translating into enhanced revenue opportunities for Zain KSA and enriched service experiences for its subscribers.

At the heart of this initiative is the use of Elisa Polystar’s Customer Assurance Suite, encompassing the OSIX and KALIX platforms, enhanced by the intelligent application of Gen AI. This approach will enable a seamless exploration of subscriber data, revealing valuable insights into user behavior and preferences without the need for technical expertise in data analysis. The aim is to equip Zain KSA’s marketing and sales teams with actionable intelligence, fostering targeted campaigns and personalized offers that resonate with individual subscriber needs.

A centerpiece of the collaboration is the development of an AI-based Network Assistant, leveraging the latest in Gen AI and Large Language Models (LLM) technology. This digital assistant promises a transformative experience, allowing Zain KSA personnel across various departments to interact with complex network data through simple natural language queries. The result is a democratization of data access, enabling rapid insight generation and the identification of untapped marketing opportunities.

The MoU sets the stage for a series of innovative explorations, including the identification of new Key Performance Indicators (KPIs) for 5G monetization, the enhancement of 4G to 5G subscriber conversions, and the utilization of semantic search capabilities for campaign targeting. Through a deeper understanding of subscriber consumption patterns, Zain KSA aims to craft bespoke offers that not only meet but exceed customer expectations, driving both satisfaction and revenue growth.

This partnership underscores Zain KSA and Elisa Polystar’s shared commitment to driving forward the telecommunications industry through innovation and customer-centric solutions. By blending Zain KSA’s robust 5G infrastructure with Elisa Polystar’s cutting-edge Gen AI capabilities, this collaboration is set to pave the way for a new era of digital services, aligned with the dynamic needs of today’s subscribers and the strategic objectives of Zain KSA’s vision for global leadership in telecom services.