Accenture Awarded Contract to Deliver Digital Transformation for U.S. Census Bureau

Digital innovation will enable increased resident access to Census data

ARLINGTON, Va.; Oct. 20, 2015 – Accenture Federal Services will help transform digital interactions for The U.S. Census Bureau, improving online communications activities and making it easier to access information on Census.gov. The work will be done under a Blanket Purchase Agreement (BPA) which has a one-year base with four, one-year options.

Accenture’s work will support the agency’s five-year Digital Transformation Program, providing innovative solutions as part of a digital roadmap that will improve digital communications, customer analytics and insight, data dissemination and customer interactions and experiences.

“Census serves a diverse set of stakeholders, from journalists, educators and students to economists, academics and researchers, all with unique needs concerning access to valuable Census data,” said Ed Meehan, who leads Accenture’s work with federal safety and citizen services clients. “This work builds on our redesign of the website that improved navigation and created an engaging experience to better explore website content.”

Census.gov is one of the largest and most complex federal government websites, with more than 1 million pages and 46 million annual visits. The Census Bureau collects data through multiple survey vehicles, including the Decennial Census, American Community Survey and Economic Census. Displaying this information and making it a searchable and accessible part of the website is one of the bureau’s biggest challenges.

Digital Transformation Program work will include:

• Continuing content transformation into Census’ new content management system
• Implementing responsive design to enable a true, seamless digital experience for the Census.gov user accessing the site from any device – desktop, laptop, tablet, mobile
• Expanding customer engagement management analytics to create performance management and operational dashboards providing Census leadership with insight into survey operations and measuring how the public uses Census data
• Enhancing Census.gov and Smart Search providing users with quick and seamless access to the content. Accenture has been working with the Census Bureau since 2011, delivering digital strategies designed to increase access and ease-of-use of the website that included a next-generation digital platform that presents content in a consistent and consumer-focused manner, consolidated data across platforms to create a single view of the customer for Census and “Smart Search.” Smart Search allows users to receive answers and visual information to the most popular queries on Census.gov through integrated search capabilities that leverage the Census application that supports digital integration.

Accenture Federal Services is a U.S. company, with offices in Arlington, Va., and is a wholly owned subsidiary of Accenture LLP. Accenture’s federal business has served every cabinet-level department and 30 of the largest federal organizations with clients at defense, intelligence, public safety and civilian agencies.