• B roadSoft Business UC-One ® Application Delivered on BroadCloud in Australia with Optus

• “Loop” Product Offering Targets High Growth SMB Market with Comprehensive Unified Communications (UC) Enterprise Telephony Services

• BroadCloud Deployment Significantly Decreases Time to Market for Service Providers

Gaithersburg, MD and Melbourne, Australia - May 24, 2017 – BroadSoft, Inc. (NASDAQ: BSFT), a global market leader in cloud business software for unified communication, collaboration and contact center (UCaaS) , has introduced the BroadSoft Business BroadCloud managed cloud platform to the Australian market, securing Optus as its first customer.

BroadCloud will provide Optus with a proven SaaS service delivery platform, allowing the company to quickly deploy a complete UC solution for their SMB business customers with a flexible OPEX service delivery model.

The solution, Optus “Loop” is designed for Australian small and medium sized business customers.

The BroadCloud platform will deliver Optus “Loop” customers with a full suite of UC services based on the BroadSoft Business UC-One application including hosted voice, Instant Messaging and Presence (IM&P), a full-featured soft client for PC and tablets, desktop and file sharing, virtual meeting rooms and voice and video conferencing.

“We are delighted to be collaborating with Optus to deliver their “Loop” service in the Australian SMB market,” said Jonathan Reid, Managing Director, Asia Pacific and Emerging Markets, BroadSoft. “As our first large scale deployment in Australia on the BroadCloud platform, we look forward to working together to support the Optus “Loop” suite of products for their SMB customers.”

Matthew Ball, Head of Optus Small & Medium Business, said, “The small and medium business market in Australia is a major strategic focus for Optus. With over two million SMB customers in Australia and their communications requirements constantly changing and evolving, we are delivering increased flexibility and mobility to our SMB customers through Optus Loop. We are ensuring they have a feature laden enterprise PABX capability at a small and medium business price.”

The BroadCloud offering for service providers:

• Offers a fully integrated portfolio of BroadSoft Business enterprise-ready cl oud, unified communications, team collaboration and contact center applications, delivered in the cloud that spans from micro to small to enterprise
• Can significantly reduce time to market for new services
• Provides a proven, carrier-class cloud UC infrastructure with 27 globally dispersed data centres
• Provides a managed, end-to-end operating platform, which supports the full life-cycle of the business customer – from initial quote to service activation to support processes
• Enables service providers to significantly reduce extensive upfront capital costs associated with deploying cloud business solutions in favor of a predictable OPEX model

BroadCloud is available to service providers in two delivery variants: BroadCloud Carrier, which provides a full suite of BroadSoft Business applications and OSS/BSS; and BroadCloud PaaS (Platform as a Service), a managed cloud infrastructure enabling service providers to rapidly bring the innovative BroadSoft Business cloud applications to market.

BroadSoft Business is a fully integrated portfolio of enterprise-ready cloud, unified communications, team collaboration and contact center applications, delivered in the cloud. BroadSoft Business can scale to all market segments, and includes three core applications: UC-One, Team-One, CC-One, with BroadSoft Hub providing contextual intelligence across the entire platform so users can access the information and apps they need in one place.

About Optus:

Optus is Australia’s second largest telecommunications provider. The company is a wholly owned subsidiary of SingTel.