BroadSoft  Hub now commercially available for AI-powered workforce communications

Hub combines a user’s communications with popular cloud business applications so that everything a worker needs for contextual conversations is at their fingertips

GAITHERSBURG, MD, March 27, 2017 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication software as a service (UCaaS) leader, today announced the commercial availability of Hub, a BroadSoft Business cloud service with built-in contextual intelligence that provides business users with real-time access to the files, notes and content relevant to each interaction – making meetings and conversations more productive.

Today’s worker is inundated with emails, enterprise messages and messaging threads, files stored all over the place, and disparate business applications that do not integrate with one another. IDC, an industry research firm, [reported](http://www.ejitime.com/materials/IDC on The High Cost Of Not Finding Information.pdf) that the typical knowledge worker spends 2.5 hours a day searching for information. The BroadSoft Hub cloud service simplifies work by combining a user’s communications with a broad range of cloud applications so that everything a worker needs to be productive is at their fingertips in one place, even when mobile.

“After successful beta trials over the past year with our service provider customers and enterprise customers, we are thrilled to make Hub commercially available so that businesses of all sizes can transform workforce communications,” said Scott Hoffpauir, chief technology officer, BroadSoft. “Hub infuses intelligence into every real-time conversation and meeting. Welcome to the era of the contextual conversation.”

Hub extends its capabilities across all BroadSoft Business applications, including UC-One (unified communications), Team-One (team collaboration), and CC-One (customer contact centers—future availability). On-the-move workers can also stay productive as Hub can retrieve and display relevant contextual information to mobile device users, based on who the user is talking to or messaging.

Key capabilities of BroadSoft Hub now commercially available include:

• Built-in integrations with cloud applications – Hub will integrate real-time communications with Office 365, Google G Suite, Salesforce, Team-One and Twitter. Additional popular cloud applications will be integrated over time.
• bOpen APIs – Service providers and third party developers can leverage BroadSoft Hub’s open APIs to build custom integrations and address the specific needs of business end-users.
• Seamless application enhancements – As a cloud-based service, BroadSoft continuously pushed new functionality to end-users on a monthly basis during the beta trial. This included new integrations, user interface (UI) refinements, performance improvements and availability on other BroadSoft Business applications. Hub will continue to leverage this cloud advantage for fast-paced innovation.

Scott Kinka, CTO and Founding Partner, Evolve IP, a service provider that participated in the beta trial, adds,

“BroadSoft Hub unifies the end-user experience by providing a single working environment for all communications. Hub enables Evolve IP to deliver a solution centered on contextual-sensitive unified communications across numerous business applications, which directly aligns with our strategy.”