BroadSoft surpasses 15 million cloud PBX/unified communications lines deployed and maintains leading global market share

BroadSoft cloud PBX/UCaaS installed base 3x greater than closest competitor Cisco and 10x greater than RingCentral

GAITHERSBURG, MD, November 9, 2016 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication software as a service (UCaaS) leader, today announced it has surpassed 15 million cloud unified communications (UC) lines deployed globally – an industry leading milestone that is three times greater than the next nearest competitor. BroadSoft has also solidified its position as the global leader for cloud PBX/UCaaS installed base with 41% global market share, according to industry analyst Frost & Sullivan .

BroadSoft leads the cloud PBX/UCaaS market globally with a cloud installed base of 15 million lines and is also poised for future growth as the market shifts to UCaaS solutions.

To build upon its market leadership position, on November 14, BroadSoft will launch its BroadSoft Business application suite at their user conference, Connections 2016. BroadSoft Business is one of the first comprehensive, fully integrated portfolios of cloud PBX, unified communications, team collaboration and contact center applications. BroadSoft Business offers service providers a highly competitive and differentiated portfolio to gain market share and enable service providers to expand into rapidly growing and profitable market segments.

“BroadSoft believes that the cloud market for new cloud PBX/unified communications will surpass on-premise PBX/unified communication equipment shipments by 2020. BroadSoft Business positions us to maintain our position as the global cloud unified communications leader,” said Taher Behbehani, chief digital and marketing officer, BroadSoft. “As a multi-tenant UCaaS solution, BroadSoft Business can deliver cost and scalability benefits to services providers and businesses alike.”

Analyst Perspectives

Elka Popova, North American Program Director, UC&C and ICT, Frost & Sullivan - 2015

“BroadSoft’s share of the global hosted IP telephony and UCC services market is 41 percent, which confirms BroadSoft’s market leadership.”

Brent Kelly, President and Principal Analyst, KelCor, Inc. - 2016

“As communications and collaboration migrates to the cloud, market forces and momentum favor three providers as the ultimate big winners: BroadSoft, Microsoft, and Cisco.”

Stephanie Watson, General Manager, MZA - 2016

“Multi-tenant cloud solutions have dominated cloud telephony/UC deployments to date and over the forecast period this situation is expected to continue, representing more than 55% of all cloud deployments in 2021. MZA estimates BroadSoft based technology has a share of more than 50% of the Worldwide Multi-Tenant user base, and over 45% of the EMEA user base.”

Jeremy Duke, President, Synergy Research Group - 2016

“BroadSoft is the leader providing hosted and public cloud call control to the top CSPs and UCaaS providers globally. In Synergy’s latest report IP PBX – Premise & Hosted/Cloud Call Control, the installed base of hosted and public cloud call control was measured at 29.9 million subscribers and licenses – of which BroadSoft holds a leading position with a 45.5% market share.”