IDC releases two MarketScape Reports evaluating leading vendors for enterprise MADP alignment with B2C and B2E mobile app needs

FRAMINGHAM, Mass., November 28, 2016 – International Data Corporation (IDC) has published two 2016 IDC MarketScape reports evaluating the enterprise mobile app development platform (MADP) capabilities and strategies of the largest, enterprise-focused, integrated platform vendors. IDC MarketScape vendor analysis reports utilize a rigorous scoring methodology that produces a definitive assessment of each vendor's current market capabilities and strategies for competing in the future.

The IDC report , IDC MarketScape: Worldwide Enterprise Mobile Application Development Platform 2016 Vendor Assessment — B2C Apps Alignment (IDC #US41915916), assessed and profiled ten vendors, naming IBM, Kony, Salesforce, and SAP as Leaders.

The IDC report , IDC MarketScape: Worldwide Enterprise Mobile Application Development Platform 2016 Vendor Assessment — B2E Apps Alignment (IDC #US41916016), assessed and profiled ten vendors, naming IBM, Kony, Oracle, Salesforce, and SAP as Leaders.

"While enterprise mobile app development platforms are used for both business-to-consumer (B2C) and business-to-employee (B2E) app development, this research reveals vendors whose capabilities and strategies are focused on what matters most to enterprises in each use case," said Denise Lund, research director, Enterprise Mobility research.