Retail

Reaching your customers in their moment of need while providing a hyperpersonalized experience is Priority 1 for retailers around the world. Traditional marketing models placed emphasis on metrics such as “how many people are looking at my site.” But strategic goals have shifted. An emphasis is now also being placed on how to engage with customers in a one-to-one manner to improve customer acquisition, deliver omni-channel experiences, increase conversion and improve customer interactions.

Syniverse Retail solutions serves these goals by providing the tools necessary to create, manage, and analyze your mobile campaigns while delivering a suite of identity, location, and secure messaging tools to foolproof your mobile strategy. In addition, the solutions offer a professional services team that is available to assist with strategy development, execution and technical support to ensure the best results possible.

Improve Customer Acquisition

In the fiercely competitive retail industry, it’s now more important than ever to communicate with your customers in a contextually relevant manner. Syniverse’s Mobile Engagement, Mobile Reach, and Mobile Protection solutions enable you to deliver compelling offers to your customers that they can’t refuse. At the same time, they provide the visibility and security needed to run efficient mobile campaigns that keep your customers wanting more.

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See How We Improve Customer Acquisition

• Cracking the Code: Getting Customers to Opt in to Your Text Message Marketing Campaigns
• Blog Post: 6 Fundamentals of Successful Mobile Engagement

Deliver Omni-Channel Communications

Customers are demanding engagement in many different ways. If you limit your channels of communication, you are also reducing the number of customers you can reach in the mobile moment. To help companies address this, Syniverse offers a set of retail solutions that provide the tools necessary to support all of your mobile transactional, promotional and communication efforts on a local or global scale. Learn More About Our Solutions

See How We Deliver Omni-Channel Communications

• Infographic: Reach Retail Shoppers in a Mobile Moment
• Guide to Choosing a Mobile Engagement Partner

Increase Conversion

As a customer being targeted by a retailer, how many times have you asked yourself, “What’s in it for me?” Probably a lot. On this note, consider that a customer’s mobile device provides one of the most personal methods of communication in their lives, and you are going to have to work to get their attention on it. To this end, Syniverse’s solutions provide the tools necessary to send timely, relevant offers to reach your retail customers in their moment of need. Learn More About Our Solutions

See How We Increase Conversion

• Blog Post: Harness the Power of Mobile to Capitalize on Showrooming
• Infographic: SMS Text Marketing with Embedded Links

Improve Customer Service

A recent Harris Interactive poll highlights that 81 percent of all consumers agree that it is frustrating to be tied to a phone or computer to wait for customer service help. But did you know that mobile provides the communication channels necessary to efficiently handle customer service issues before a bad experience is published on the Internet for the world to see? Syniverse customer service solutions enable you to send timely, relevant communications to your customers in order to provide the transparency needed to combat a negative customer service experience. We also provide customer identity and secure mobility tools to ensure that you are reaching the right customer in a protected manner. Learn More About Our Solutions

See How We Improve Customer Service

• Mobile Engagement Guide Part 1: Introducing a Model to Mobile Marketing Success
• Mobile Engagement Guide Part 2: Getting Started with Mobile Engagement