Paris, 28 May 2020 – Today, Bouygues Telecom is launching Bbox Smart TV, a new innovative triple-play offer concept that meets user expectations in terms of technology and simplicity. The TV decoder disappears and is replaced with an app called B.TV+, which is exclusively pre-installed in a Samsung Smart TV, giving access to a very large catalogue of televisual services.

This ground-breaking move in the market is due to customer demand for a simpler installation and user experience and for access to the ever-expanding content universe, especially the SVoD2 services provided by current and future OTT3 players. Since 2015 and the launch of Bbox Miami based on Android TV technology,

Bouygues Telecom’s customers have been able to customize their experience according to their desires thanks to multiple partnerships and by connecting their TV to the web before anyone else. Today, getting rid of the TV box means fewer cables, fewer remote controls and more ease of use. These are the visible advantages of the Bbox Smart TV offer, but most of the improved experience comes from the B.TV+ app itself.

The app will be available on Tuesday 2 June 2020, the launch day of the Bbox Smart TV offer. It will be pre-installed and directly accessible on all 2019 and 2020 Samsung Smart TV models in service at that date. Bbox Smart TV customers will thus be able to enjoy the 151 TV 1 Includes digital TV, broadband internet and telephony 2 Subscription Video On Demand 3 Over the top channels, 14 catch-up channels and 83 pay-TV channels offered by B.TV+ at launch, providing some of the most popular content in France4. This bundled offer is unique on the market and will enable customers to buy a Smart 4K TV starting at only €49 and enjoy a wealth of TV and OTT content with ease, backed up by the power of fiber.