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Claude Grunitzky, Journalist, Entrepreneur and Founder, Trace
In this episode of Xennials, Charlotte Kan dives into the concept of ‘neural nostalgia’ to explore how the music we listened to as teenagers left an indelible mark on our brains. She welcomes Claude Grunitzky, founder of global media brand Trace, who shares how music helped shape his life and career. They discuss Claude’s multicultural background, his early influences, and his move from London to New York – from trip-hop to hip-hop. The conversation touches on the globalisation and hybridisation of music in the 90s, from Massive Attack to Afrobeats, and how technology and AI are impacting the music industry today.
Recorded June 2024